Hotel website design in London: A London hotel needs a website with a point of view.
London guests have plenty of hotels to compare. A bespoke website gives yours its own voice and its own way to book.
Our London hotel work
Penthouse Stays.
Penthouse Stays presents a collection of boutique hotels, suites and residences in London. We designed and built its website, which is where a guest chooses a stay and where an owner can ask to join the collection.
It is a good example of what a London hotel website is asked to do: make several quite different places feel like one considered offer, and make choosing between them easy.

- The collection
- A collection page presents the boutique hotels, suites and residences, each with its own entry.
- For guests
- A find-a-stay route, and a page explaining why to book through Penthouse Stays.
- For owners
- A partnership enquiry and a free income estimate for hotels and property owners who want to join the collection.
What it means for your hotel
Three things a London hotel website can do.
Give every hotel or suite its own page
A guest comparing London stays wants to see this room, in this building, on its own page, not a line in a list. Each entry in the Penthouse Stays collection has its own.
Make choosing easy
A find-a-stay route turns a long collection into a short decision. For a hotel with several room types or buildings, the same idea shortens the path to a booking.
Speak to owners as well as guests
If your business brings in hotels or properties as well as guests, the website needs a clear route for them too, with its own enquiry. Penthouse Stays offers a partnership enquiry and a free income estimate.
Beyond hotels
Running serviced apartments, residences or an aparthotel in London? Our London work for serviced accommodation operators is on its own page. And our hotel and guest house websites outside London, including Seka Inn Hotel in Berkshire and Holcombe Guest House and Hotel in North Lincolnshire, are on the main hotel page.
Serviced accommodation websites in LondonHotel & aparthotel website design
Questions, answered.
Have you built a website for a London hotel?
Yes. Penthouse Stays presents a collection of boutique hotels, suites and residences in London, and its website is one we designed and built. It has a collection page with an entry for each stay, a find-a-stay route, and a partnership enquiry for hotels and owners who want to join.
Do you design for London aparthotels and serviced apartments?
Our London work for serviced apartments and residences is on the London serviced accommodation page, which names the operators and projects. This page is about hotels, and we do not have an aparthotel project in London to point to here.
Can one website present more than one hotel or building?
Yes. Penthouse Stays does exactly that: a collection with an entry for each hotel, suite or residence, and a clear route for a guest to choose between them.
Do we need to be near your studio?
No. We are based in Portsmouth and work with clients across the UK, including London. Projects run through calls and a shared WhatsApp group, so distance makes no difference.
Start growing
Let’s design your London hotel’s website.
Tell us about your hotel, how guests book today and what is not working. We will show you what a better website would involve.
Book a call