Google Ads for Serviced Accommodation: Show up today for the searches that matter.
Google Ads campaigns for operators: guest demand in your locations and landlords looking for management, sent to pages built for them.
The problem
Ad spend with nothing to show for it.
- 01
Campaigns send every click to the homepage and hope.
- 02
Budget goes on broad searches that were never going to book.
- 03
Nobody can say which enquiries came from which ads.
The solution
Campaign and landing page, designed together.
An ad is only half the job. We build the campaign and the page it lands on as one piece.
- Guest campaigns
- Searches with booking intent in the areas you operate.
- Landlord campaigns
- Reach owners actively looking for a management company.
- Landing pages
- One focused page per campaign, with one clear action.
- Conversion tracking
- Bookings and enquiries tied back to the ads that produced them.
Process
How it works.
-
Set up
Account structure, tracking and the first landing pages.
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Launch
Tightly targeted campaigns with controlled budgets.
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Refine
Cut what does not convert, back what does.
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Report
What was spent, what it produced, what changes next.
What’s included
- Account and campaign set-up
- Keyword and negative-keyword research
- Ad copy and extensions
- Campaign landing pages
- Conversion tracking
- Ongoing optimisation and reporting
Benefits
- Immediate reach
- Visibility while SEO is still building.
- Controlled spend
- Budget goes to searches that lead to bookings and enquiries.
- Clear attribution
- You can see what the spend produced.
Questions, answered.
What budget do I need?
It depends on your locations and how competitive the searches are. We review search demand in your area first and recommend a starting budget from that. Ad spend is separate from our management fee.
Do you build the landing pages too?
Yes. The campaign and the page it lands on are designed together.
Can ads target landlords as well as guests?
Yes. Landlord acquisition campaigns are run separately from guest campaigns, with their own pages and enquiry route.
Start growing
Let’s build your growth system.
Tell us about your properties and where you want the business to go. We will show you what the system looks like for you.