Book a callBespoke websites for independent hotels, boutique hotels and aparthotels: rooms presented properly, a clear way to book direct, and a design that is yours, not a template.
Hotel and hospitality websites we have designed and built.
The brief
Who it is for
Owner-run hotels, guest houses and boutique hotels that want a website with the character of the stay. We have built for Seka Inn Hotel, an eighteen-room boutique hotel in Crowthorne, Berkshire, and for Holcombe Guest House and Hotel in North Lincolnshire.
Aparthotels and serviced apartments, where a guest needs to understand what to expect before they book. Thetford Hive, furnished apartments in Thetford, has a rooms page and an explanation of what to expect from an aparthotel. It is a serviced apartment business rather than a hotel, and we show it for that rooms page.
A collection of properties, each with its own entry and a clear way for guests to choose. Penthouse Stays presents a collection of boutique hotels, suites and residences in London, with a find-a-stay route and its own page for each.
Already have a website?
A redesign starts with what already works. We look at how guests move through your current website, how the rooms are presented, how booking feels on a phone and which pages already bring visitors in, then keep what should stay and rebuild what should not.
We will tell you plainly which changes are worth making first, and which are not.
Direct booking
We build the booking path around the system your hotel already uses, and confirm how it connects before we start. Tell us which one you run and we will say plainly what is possible. Seka Inn Hotel’s website takes room bookings and table bookings direct, and Holcombe Guest House and Hotel’s takes direct bookings with self check-in.
Our hospitality work
Real projects, with the live websites to look at.
Seka Inn Hotel is a boutique hotel in Crowthorne, Berkshire, with eighteen individually styled rooms, a fine dining restaurant and a bar. The website presents the rooms and takes bookings direct.
View project: Seka Inn HotelVisit site: Seka Inn Hotel (opens in a new tab)
Penthouse Stays presents a collection of boutique hotels and residences in London, with selected suites, private stays and booking support.
View project: Penthouse StaysVisit site: Penthouse Stays (opens in a new tab)
Holcombe Guest House and Hotel offers rooms near Humberside Airport, Brigg and Scunthorpe, with self check-in and direct booking on its own website.
View project: Holcombe Guest HouseVisit site: Holcombe Guest House (opens in a new tab)
Thetford Hive offers furnished apartments in Thetford with flexible terms for leisure and business stays. The website covers the rooms, the guests it suits and the places nearby.
View project: Thetford HiveVisit site: Thetford Hive (opens in a new tab)
Thetford Hive is serviced apartments rather than a hotel. It is here for its rooms page and its explanation of what to expect from an aparthotel. See all our work
Set expectations
A better website does not create demand by itself. People still have to find it, through search, advertising, your listings and the guests you already have. We build the website so each of those has somewhere good to send them, with SEO and Google Ads when you want them.
SEO for hospitality websitesGoogle Ads
Running serviced apartments or holiday lets rather than a hotel?
Direct booking websitesServiced accommodation website design
By place
Our London hospitality work is Penthouse Stays, a collection of boutique hotels, suites and residences. The London page sets out what that project involved and what it means for a London hotel.
How we build it
Your hotel, your guests, the booking system you run and what the website has to change.
Every page given a job: show a room, tell the story, answer a question or take a booking.
Around your brand and your rooms, page by page, for the phone first.
Development, booking connection, content and on-page SEO.
Tested on real devices, then measured and looked after so it keeps performing.
Designing and building the whole guest journey: how the rooms are shown, how a guest books, how the restaurant, bar and events are presented, and how the hotel is found. It is built around your brand and your rooms, page by page, rather than from a template.
Yes, and the approach is the same: show the rooms, explain what a stay is like and make booking simple. Our closest example is Thetford Hive, whose website has a rooms page and an explanation of what to expect from an aparthotel. It is a serviced apartment business rather than a hotel, and we say so.
Yes. We build the booking path around the system your hotel already uses, where it supports it, and confirm how it connects before we start. Seka Inn Hotel’s website takes room and table bookings direct, and Holcombe Guest House and Hotel’s takes direct bookings.
Yes. We start with what already works, then keep what should stay and rebuild what should not, and plan the move so pages that already attract visitors are not lost. Tell us what is not working and we will say what we would change first.
No website does. It needs people to arrive, from search, advertising, your listings and returning guests, and it has to make booking easy once they do. We build the website as the place all of that lands, with SEO and Google Ads when you want them.
Yes. We are based in Portsmouth and work with clients across the UK. Our hotel and guest house websites are in London, Berkshire and North Lincolnshire, and projects run through calls and a shared WhatsApp group, so distance makes no difference. Bespoke websites are priced to your requirements.
Start growing
Tell us about your hotel or aparthotel, how guests book today and what is not working. We will show you what a better website would involve.
