Branding for Serviced Accommodation: Look like the operator you are.
Brand identity for accommodation businesses: a name, a mark and a visual system that hold together from the website to the welcome pack.
The problem
Good properties, forgettable brand.
- 01
On an OTA every listing looks the same, so guests remember the platform, not you.
- 02
The logo, the website and the signage were made at different times by different people.
- 03
Landlords compare you with operators who simply look more established.
The solution
One identity, everywhere it shows up.
We design the identity as a system, then apply it to the places guests and landlords meet it.
- Logo and mark
- A primary logo and the variations real use demands.
- Visual system
- Colour, type and imagery direction that work on screen and in print.
- Guidelines
- A short, usable guide so the brand stays consistent.
- Applications
- Website, listings, signage and guest materials.
Process
How it works.
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Discover
Your market, your guests and what you want to be known for.
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Direction
Distinct routes to choose between.
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Design
The chosen route developed into a full identity.
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Deliver
Final files and guidelines, ready to use.
What’s included
- Logo suite
- Colour palette and typography
- Imagery direction
- Brand guidelines
- Core applications
Benefits
- Recognition
- Guests remember who they stayed with.
- Trust
- Landlords see an established, professional operator.
- Consistency
- Every touchpoint looks like the same business.
Examples.
See all branding work-
Eden Living
A key whose head frames the letter E, set beside a wide sans-serif wordmark.
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Smarrt Bookings
An orange map pin wearing a hard hat, above a heavy wordmark with the double R picked out in orange.
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Lyfe Stays
A coral ribbon-like L above a soft serif wordmark in sage, underlined with a single stroke.
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Seka Inn Hotel
An S and K monogram with a key, in a gold rounded frame, above a gold serif wordmark.
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Cocoon Apartments
A bud-shaped line emblem above a bold serif wordmark.
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Hostpeak
An outlined H drawn from angled lines, over a wide geometric wordmark with a cut-away P.
Questions, answered.
I already have a logo. Can you work with it?
Yes. We can build a fuller identity around an existing mark or refresh it, depending on what it needs.
What do I receive at the end?
A logo suite in the formats you need, colour and type specifications, and a short guidelines document.
Start growing
Let’s build your growth system.
Tell us about your properties and where you want the business to go. We will show you what the system looks like for you.